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The Challenger Sale

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Business & Finance

The Challenger Sale

Matthew Dixon, Brent Adamson

paperbackISBN: 9780670922857
£3.00Very Good
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About this book

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied what determines the performance of thousands of sales reps worldwide. And what they discovered ma...

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